With over 20 years of experience in content strategy and audience engagement, Annabel has helped shape the voice of some of the biggest names in fashion, beauty, lifestyle, and entertainment. She won five industry awards as Entertainment Partnerships Director/Senior Editor at NET-A-PORTER and MR PORTER, Editorial Project Director at ELLE UK, Digital Brand Editor at BAZAAR, and Editor-in-Chief at SUGAR, leading campaigns, creating dynamic content strategies, and building engaged audiences.
Annabel now works with brands to craft impactful content strategies and high-profile talent partnerships that spark conversation, drive engagement, and deliver results. Based in London and working globally, she connect brands with the right voices — whether traditional celebrities or emerging cultural figures — to bring campaigns to life.
BRAND & TALENT PARTNERSHIPS We help brands cut through the noise, ensuring their message reaches and resonates with the right audience.
* Audience engagement & brand positioning – Creating content and partnerships that connect authentically.
* Driving PR & social conversation – Ensuring visibility, relevance, and shareability.
* Revenue generation – Helping brands monetise their campaigns effectively.
* Leveraging talent influence – Using credibility and cultural capital to enhance messaging.
* Pop-culture positioning – Ensuring brands are part of the right conversations at the right time.
CASTING SERVICES From securing A-listers to scouting future stars, we curate and manage talent partnerships that align with brand goals.
* Talent curation – Selecting the perfect personalities based on brand KPIs, audience demographics, and cultural relevance.
* Cultural forecasting – Identifying rising stars before they hit the mainstream.
* Casting outreach & negotiations – Managing conversations, contracts, and budgets.
* End-to-end communication – Ensuring seamless collaboration between brand and talent.
* Project management – Overseeing schedules, creative direction, approvals, and launch promotion.
STRATEGY SERVICES From concept to execution, we develop creative strategies that engage, inspire, and convert.
* Campaign & event strategy – Curating and executing standout content, casting, and programming.
* KPI-driven creative ideation – Aligning content with brand goals, whether for PR impact, social engagement, or direct revenue.
* Platform strategy – Tailoring content for social media, third-party media, live events, interviews, and video.
* Copywriting & editorial direction – Ensuring a brand’s voice is sharp, engaging, and on-brand.
* Social media strategy – Crafting campaigns that build community and spark conversation.
CONTACT
ig: @theannabelbrog
