Annabel has 20+ years' experience in content strategy and audience-building across fashion, beauty, lifestyle and entertainment. She has won five acclaimed industry awards for content direction, social strategy and campaigns as Entertainment Partnerships Director/Senior Editor of NET A PORTER and MR PORTER, Editorial Project Director of ELLE, Digital Brand Editor of BAZAAR and Editor in Chief of SUGAR.
Annabel secures talent (both traditional celebrities and high-profile names from all areas of public life) for brand campaigns and partnerships, events, editorial, podcasts and social initiatives. She has unrivalled relationships with global celebrities and high-profile figures in public arenas (arts, sport, industry, politics and beyond). Based in London, she works internationally.
BRAND + TALENT PARTNERSHIPS
* Reach and engage a target audience, and establish connection.
* Drive PR and social media conversation.
* Generate revenue.
* Utilise talent's authenticity and influence to enhance brand messaging.
* Position a brand in pop- or sub-culture.
* Establish brand personality, tone and intent.
ANNABEL BROG MEDIA CASTING SERVICES
* Proposing talent curated to both the brand and the moment, based on the brand's creative brief and KPIs, and the talent's audience engagement and demographic breakdown.
* Cultural forecasting to identify and cast future stars timed to their tipping point moment.
* Casting outreach and feedback.
* Budget and contract negotiation and management.
* Smooth, clear flow of communication between brand and talent.
* Liaising on project schedules, team, timings and creative.
* Managing asset sign off and launch promotion.
ANNABEL BROG MEDIA STRATEGY SERVICES
* Event, campaign and content curation, including casting, strategic positioning and programming.
* Creative ideation and execution based on:
- Project KPIs (brand elevation, repositioning, consumer engagement, PR, social impact, direct revenue etc).
- Activation type (event, content, stills, video etc).
- Platform (social media, third party media, live event, stills, interview, video etc).
* Analysis of talent partners based on:
- Project KPIs (brand elevation, repositioning, consumer engagement, PR, social impact, direct revenue etc).
- Activation type (event, content, stills, video etc).
- Platform (social media, third party media, live event, stills, interview, video etc).
* Copy creation and editing.
* Social media strategy.
CONTACT
ig: @theannabelbrog
