To celebrate International Women’s Day 2024, NAP and De Beers hosted an exclusive dinner for 40 Incredible Women at the V&A in central London. Given the timing (same week as the Oscars, when every in-cycle A-lister is in LA, and media coverage of talented women in fabulous dresses has reached saturation point) authenticity and a unique narrative was essential to secure the right calibre of guest and media impact.

VIPs Kate Winslet, Gillian Anderson and Michaela Coel raised toasts during dinner, penning funny, personal and poetic tributes to other largely unrecognised, but entirely heroic, Incredible Women.

Further high-profile attendees included actors Ambika Mod and Mia McKenna-Bruce, Olympiad Katerina Johnson-Thompson, BAFTA winning director Molly Manning-Walker, writers Otegha Uwagba, Sophia Li, Pandora Sykes, and Liv Little, entrepreneurs Sharmadean Reid, Vee Kativhu and Lisa Eldridge, model Alva Claire and singers Grace Carter and Victoria Canal and more. All women who use their platform to elevate and improve the representation of women to their audiences.

Brand and commercial KPIs were exceeded including:

• PR coverage reach of 683m
• +79% increase in De Beers product viewing; +33% adds to basket
• Guest IG posts: reach 7.2m
• Guest dressing ensured an sales uplift 57% - 329% of relevant brands.