VOTARY LONDON
x Eleanor Tomlinson
Votary London x Eleanor Tomlinson Brand Partnership

Votary London first brand partnership initiative. ABM responsibilities included:


/ Talent casting to celebrate a British, female-founded, skincare brand hero-ing "naturally beautiful skin"

/ Content strategy (script, creative execution, final edit and cutdowns)

/ Contract negotiation

/ Usage rights (social media and email, promoted posts etc)

/ Scheduling and social strategy

Votary x Eleanor Tomlinson cut down

The collaboration was a huge success leading to

/ + 735% reel views vs average

/ 86% new audience views

/ + 400% clicks to site