Votary London first brand partnership initiative. ABM responsibilities included:
/ Talent casting to celebrate a British, female-founded, skincare brand hero-ing "naturally beautiful skin"
/ Content strategy (script, creative execution, final edit and cutdowns)
/ Contract negotiation
/ Usage rights (social media and email, promoted posts etc)
/ Scheduling and social strategy
The collaboration was a huge success leading to
/ + 735% reel views vs average
/ 86% new audience views
/ + 400% clicks to site