Timed to International Women's Day, a host of designers – including Stella McCartney, Victoria Beckham, Gabriella Hearst, Bella Freud, Amina Muaddi and more – designed T shirts to sell exclusively on Net A Porter, with 100% of the profits going Women for Women International.

To drive sales, I (the Entertainment Partnerships Director / Senior Editor) recruited over 40 global stars to selected a design and post a selfie to IG, encouraging their followers to click to purchase. Their participation also generated global PR.

Participating talent included: Gisele, Nicole Kidman, Viola Davis, Jodie Comer, Kerry Washington, Amber Valletta, Claire Danes, Gillian Anderson, Tracee Ellis Ross, Storm Reid, Diane Kruger, Lauren Hutton, Adesuwa, Elle Fanning, Taraji P Henson, Sam Taylor Johnson and more.

Total Online Reach: 1,417,342,496

Total Pieces of Coverage: 139

Total Impressions: 2,422,148,525

Total Pieces of Print Coverage: 17

Total Print Circulation: 5,279,029

Total Pieces of Online Coverage: 122