The Concept: Three fashion films, speaking to a diverse audience of women who love fashion, but are not led by trends.

The Brief: Three stylish, high profile women who appeal to different demographics and wear clothes with authentic personal style.

The KPIs: The works – traffic, reach, engagement, sales.

The Result: Daisy Edgar Jones, Jenna Coleman and Sabrina Elba in a campaign that delivered +345% YOY