Editor in Chief of SUGAR MAGAZINE and SUGARSCAPE.COM – the UK's most read magazine and website for teenage girls – granted unrivalled creative scope and freedom. If it would make our audience laugh, brood, argue, or expand their horizons (safely!) then we did it. Professional highlights include:
/ Securing a 60 minute in-person interview with the Prime Minister, so five 17 year old readers ("They can't vote now, Mr Assistant to the PM, but when the election rolls round next year, you will want their vote. And trust me, right now you don't have it" ) could grill him on the issues that mattered to them.*
/ Developing a strategy to reach Gen Z in situ; 12 - 16 year olds in print (back when their parents still bought them magazines), 14 - 24 year olds online.
/ Regaining market-leadership of the sector within 6 months of my appointment, and maintaining that position throughout tenure.
/ Winning two BSME Editor of the Year Awards, and being shortlisted for two more.
/ RecruitingTaylor Swift as Guest Editor (alongside three cover shoots), shooting One Direction's first cover, plus Selena, Harry, Robert, Zayn, Rihanna etc .
*There exists a photograph of me with the PM at 10 Downing Street. I am wearing pale pink combat trousers. It seemed appropriate at the time
Highlights cont.
/ Increasing market share by 4%.
/ Regular TV appearances on BBC, ITV, CH 4, SKY.
/ Working alongside a team of exceptional content creators. My hiring remit was: "I can provide the experience, you just provide brilliance and tenacity."
/ Launching Sugarscape.com (it reached 1.2 million uniques via organic growth within six months).
/ Launching the Be S.A.F.E* Before Sex campaign and the Stand Up, Speak Out anti-bullying campaign, and the SUGAR VIP club (the first content brand to offer behind the scenes access)
/ Running award winning Sugar Model Competition national tour. Nothing says '"Teenage Girls, come forth" like a contract with Storm Model Agency.
*Sure of the facts; Aged 16 or over; Free from pressure; Emotionally secure