As Editorial Project Director of ELLE, I project managed the launch of the ELLE Collections App, the digital iteration of the prestige bi-annual edited by Rebecca Lowthorpe.

Hailed by the Daily Telegraph as on of the 12 Best Fashion Apps in the World, and winner of the PPA Digital Media Award, it was a huge success, allowing the ELLE audience backstage access to Fashion Week. The app featured interactive, insightful guides to the best shows of the season, exclusive backstage footage, and reviews from leading global experts.

One of the most popular elements was an interactive front row, where users clicked to find out who’s who and where they were seated, and then choose to follow them on social. The gallery offered users detailed views of individual looks, plus model bios.

It was both a technological baptism of fire and one of the most enjoyable and rewarding experiences of my career.