BSME Social Media Campaign of The Year
David Beckham x ELLE
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Talent David Beckham / Photography Doug Inglish

Mr David Beckham had never before shot a woman's magazine fashion cover.


When it dropped on social, it became ELLE's highest engagement post.


The social media campaign, which included teasers, countdowns and BTS imagery, won the BSME award.


(There was a certain amount of negotiation regarding the wet-denim image. I won.)

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